The Band Explains: SAINT BEST - 'In the Morning' (Video)

Copenhagen quartet, SAINT BEST speak to us about their music video for debut single , 'In The Morning'.

About The Track: 
'In the Morning' is the debut single out now on Fake  Diamond Records. SAINT BEST plays energetic synth-pop that lets your feet dance away to a tropical and electronic beat. 

The Band Explains:

Where was the video filmed?
'In the morning' was filmed in different locations in Copenhagen, where we're from. The video is a collaboration with the guys from 73collective. The first scene is at Bellevue beach a popular beach in Copenhagen. The second scene is shot in an apartment close to our studio. It is located in a rather classy area in Copenhagen which is in line with the vibe we were going for. Luckily we knew a friend who knew a friend whose parents owned an apartment in that area as it is way out our price range.

How does the video compliment the song?
'In the Morning' is about letting go of all reason and give in to human desires and instincts whether they are innocent or obscure. It's about not holding back, defying the fear of the consequences of our actions and not to be defined by the things you have done. If everything does not go according to plan today, there is always tomorrow to make up for it. This mood is reproduced in the music video for 'In the Morning', which is also a tribute to the Japanese cult film Tampopo from 1985. Tampopo is a comedy as well as a drama. The film explores death, sex and perverted love of good food all in one. These themes are also explored in the music video for 'In the morning', which expresses its extreme potency with inspiration from Tampopo.

Any behind the scenes stories?
We shot the video in two days. The second day was more or less set to do the egg-scene as it was quite a challenge for our actors. Making it look natural and sexual was really difficult as you can imagine. But they really pulled it off, didn’t they? They were awesome to work with! Our male character did not even like oysters. He really moved some boundaries to make this video work. Really cool!

Tell us about the ideas/ themes/ imagery used?
The video revolves around the themes sex, temptation and (unspoken) desire. We wanted the imagery to compliment the themes and narrative as well as create some alluring pictures. The oyster makes for a beautiful shot, as well as a (subtle) metaphor for.. you know.. The thick sexual tension between the couple is not solely explicit, but is described through their sharing of the foods. The egg scene is of course the culmination of their sexual tension - which may represent a bit more than them just sharing an egg.

What is the message the video is trying to convey?
The message of the video is, that we all have some tendencies that we do not share with the world. But that it is natural to give in to our desires, and we should do that (for the most part). In the video we wantet to portray a classy couple, who were doing some nasty stuff. As to say that even if the exterior of some people look picture perfect, there is always something dirty going on underneath - and thats not necessarily a bad thing.#

The Director Explains:

"When we saw the egg-scene from Juzo Itami's Japanese classic, "Tampopo" we were mind-blown by the simplicity of the idea, both how good it looks visually, as well as all the implications in that action (intimacy, trust, creativity, curiosity and a little bit of kinkiness). First of all we asked ourselves if the egg thing is actually something we could recreate, or if it's hard to pull off. At least it could be fun to try. But after seeing the film we also discussed how weirdly little food is visualised or discussed in art in general, there's of course some paintings, but rarely there's a film or song made about food, even though it's so vital to us. Around the same time, SAINT BEST sent us their new song and we found it to be about urges, desires. What better way to show our urges visually than with food? Especially this very distinct relationship to food, a sexualised one. So we decided to make a video inspired by the scenes in Tampopo, set in Denmark. A video that shows a relationship between two individuals, both to each other and to food, at two different times in their lives. For us it was important to work with the contrast between the beach-scene where we imagine the couple meet for the first time, the innocence in the oyster, the licking, even the costumes, and the scene in the apartment, where they are now together and have fully embraced their attraction to each other and food."

Intrview Feature by Karla Harris