The Band Explains: Wild Cat Strike - 'I Feel Good'

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Brighton four-piece Wild Cat Strike talk fake blood, fake glass fights, and accidentally setting off fire alarms during the making of their slapstick music video, 'I Feel Good'.
'I Feel Good' is an ironic, despondent yet rousing country-infused, indie rock song taken from the band's upcoming debut album (due for release in the Autumn via Small Pond Records).

On the track, frontman Danny Byrom explains, “I wanted to write something with a country swing and a kind of upbeat feeling, and a sarcastic singalong lyric, as a riposte to the myriad of crass, anthemic, sycophant-pleasing songs you hear all the time”. Lyrically it's about comparative happiness, and the desire to be a real fun go-getter, but knowing it's never really been my bag, and being fine with that.

Wild Cat Strike Explains:
Where was the video for 'I Feel Good' filmed?
At Sticky Mike's Frog Bar in Brighton. We smashed a lot of sugar glass over each other's heads and made the floor even stickier after. Though we're well mannered and we cleaned up after

How does the video connect with the song? (If at all)
The video follows the irony of the song; a bunch of our beautiful friends acting ugly in a bar fight.

Any behind the scenes stories?
We were using a smoke machine that set off a fire alarm in the basement of the pub during shooting, while they were undergoing some sort of health and safety inspection upstairs. The inspector was then confronted with 20 tipsy people covered in fake blood and fake glass. Also there is a dildo hidden in the kick drum right at the start. A good way to feel good.

Could you tell us about the ideas/ themes/ imagery used?
To me, it's a pretty slapstick video, so we weren't aiming for a deep message or meaning. The song feels a little bit country, so it takes place inside a country and western style bar.

What is the message the video is trying to convey? What do you hope people take away from watching the video?
The chorus is "I feel good all the time" but no-one in the video feels good at any time.

Interview Feature by Karla Harris