The Artist Explains: Max Jury - 'Sweet Lie'

Max Jury talks to us about his tongue-in-cheek visuals for his sophisticated neo-soul single, ‘Sweet Lie’ seeing many people, including himself, audition for his role in his own life!
’Sweet Lie’ is a sensual and warm cut of sensitive soul music thematically documenting the idea of living in the moment in a relationship that both parties know is not destined to last. The song is taken from Max Jury’s second album, ‘Modern World’ due for release 31st May via Marathon Artists.

Max Jury Explains:
Where was the video for 'Sweet Lie' filmed? 
The video was filmed in a warehouse in Los Angeles. 

 How does the video connect with the song? 
The song is about a relationship that will never work. And I don't mean that in a particularly depressing way - you're both aware of the situation and enjoying it while it lasts - but there's an expiration date. It's just reality -  but you're going through the motions and you're playing the part because you want to feel what it's like to be in love again. So it's a lie - but a sweet one ! Fons (the video director) had the idea to do this tongue in cheek casting call to use the audition process as a way to act out different emotions represented by different people. It's a serious song (i'm a sensitive singer-songwriter!) but we wanted to cut that with a bit of humor and self-awareness.

Could you share any behind the scenes stories with us?
 I arrived on set in socks with sandals. Really nice yellow socks and these great blue Japanese sandals. I thought it was a strong look, no one agreed, was mocked relentlessly.

Is there a message the video is trying to convey?
  I'm not sure there's a message. I wanted to do something a bit more imaginative visually with this song, I hope people are down to let me explore and experiment! Thanks for the interview!

Interview feature by Karla Harris

Modern World is now available to pre-order digitally HERE and physically HERE.