The Duo Explains: Hugar - 'Ró'

Hugar talk to us about the concept behind their unnerving dystopian visuals for thought-provoking neo-classical single, ‘Ró’.

Where was the video for ‘Ró’ filmed? 
The video was filmed in a studio in Reykjavik, Iceland where we are from. We worked with the talented director Máni Sigfússon, who we previously worked with on the video for our track ‘Saga’. This was our second collaboration with him and we are excited to share more visuals we created with Máni in the near future. 

How does the video connect with the song? 
’Ró’ is a peaceful song and we wanted to achieve that in the video as well but with a hint of unease. We wanted to leave viewers with the feeling that something wasn't quite right. 

Do you have any behind the scenes stories you could share with us? 
We did learn that it was apparently quite hard to breath with the masks on, which was strange given they are made to help you breathe! 

Can you tell us about the ideas/ themes/ imagery used? 
Set in a dystopian world where circumstances have escalated to a point of no return, we follow a group of humans trying to protect and shield themselves while leaving the environment unprotected and unshielded. They are taking their first steps towards discovering the truth that lies ahead. 

Is there a message the video is trying to convey? 
We explore the relationship between humans and the environment and the resulting fallout of that relationship if we continue on our current path. 

What do you hope people take away from watching the video? 
We like our videos to be open for interpretation the same way as our music is. Our music can be considered as cinematic - so it's really inspiring to develop and film videos alongside our music. 

Interview feature by Karla Harris