The Artist Explains: Matthew Pinder - 'My Demise'

Bahamian Singer-Songwriter Matthew Pinder speaks to us about his vintage inspired visuals for nostalgic folk single, ‘My Demise’, which explores the fickleness of relationships and appreciating the good times while they last.

Where was the video for 'My Demise' filmed?
The video was filmed in Nashville, TN.

How does the video connect with the song?
The song is about a relationship and the hope of going back to the way things were. We tried to capture the ups and downs in a romantic relationship in the video. The song and video are definitely connected.

Do you have any behind the scenes stories you can share with us?
It was difficult for Kaitlyn and I to do the scenes where we needed to show conflict. Often we would crack up when I tried to get serious. I remember I started one of those scenes with the line “Why don’t you let me go to open mic anymore?! I need this!” Kaitlyn couldn’t stop laughing about it but eventually we managed to get a few serious scenes in.

Can you tell us about the ideas/ themes/ imagery used?
We wanted it to feel nostalgic. Like maybe the viewer can’t exactly pinpoint which time period the video takes place in. We shot half the video with a vintage super 8 camera to give it that look.

Is there a message the video is trying to convey?
The video is trying to show a realistic look at a romantic relationship. I guess if there is a message it would be to cling to the good in relationships and make the most of those moments. The song is about how quickly things can change, and the outro of the song and video is about wanting to hold onto the best parts of relationships. “Lift me up and keep me awake”.

Interview by Karla Harris