The Video Explained: Ásgeir - 'Pictures'
We learn more about Icelandic singer-songwriter Àsgeir's music video for ‘Pictures’, which draws inspiration from old westerns and some Tarantino films.
“The director (Einar Egilsson) came up with this idea of doing something with references to old western movies and drew some inspiration from some Tarantino films. I thought that the idea could fit well with the mood of the song. The director felt like the song was kind of split in half, the verses are melancholic and sad while the choruses are brighter and more hopeful and so the video tries to express those emotions on the screen.
The plot follows a man who is free for a while but is then captured by this sheriff character. The verses show the man when he has lost his freedom but the choruses show him when he is free. The sheriff takes the man to a church and makes him play music for him before he takes his life and throws him into a coffin and then burns it. The video was shot on two locations. The first day we were inside and the second day we were outside in the snow storm. Both locations are not far from Reykjavik”
Feature by Karla Harris