The Artist Explains: Danielle Durack - 'San Francisco' (Video)

Phoenix singer-songwriter Danielle Durack speaks to us about the music video for her newest single, 'San Francisco'.
'San Francisco' is the emotive opening track from Danielle Durack’s self-released debut album, 'Bonnie Rose', which hit record stores and streaming services in March.

Durack directed and edited the video in DIY fashion, enlisting the help of her videographer friends Sean Logan and Brian Bossert, in addition to some friends from Arizona State University’s dance program. With little as far as budget to work with, Durack made use of a Phoenix-area Airbnb, rearranging the place at will to fit her vision. Also featuring footage from Downtown Tempe, 'San Francisco' seamlessly weaves interpretive dance and performance footage into a compelling visual story.

Danielle Durack Explains:
Where was the video for 'San Francisco' filmed?
The video was filmed in the metro Phoenix area. I rented out an airbnb for the first day of shooting, and then the rest of the outdoor shots were from Downtown Tempe.

How does the video compliment the song?
I think the video brings out a new dimension to the song, more of a narrative. The song is about feeling stuck and wanting to start fresh, and the video gives a clue as to why. I'm obviously biased, but I think the video makes the song more impactful.

Any behind the scenes stories?
There aren't any terribly funny stories, but there was definitely a ton of hysterical bloopers. All of the dance was improvised, and that led to a lot of awkward moments, lots of falling and the kind of laughter that comes in waves.

Tell us about the ideas/ themes/ imagery used?
The song is essentially about running away from your problems, and I tried to show her internal conflict in making the decision to leave. The furniture is removed, piece by piece, as she dances and thinks back on the turbulent relationship. My intent was to show that she was both literally and emotionally packing up.

What is the message you hope people take from watching the video?
With most of my music, my hope is that people feel something. There isn't a grand lesson or takeaway, it is simply a piece of my heart that I hope connects with people in an authentic way.

Interview feature by Karla Harris