The Artist Explains - Noemi Caro - 'Don't'

Copenhagen based singer/songwriter Noemi Caro talks to us about the striking visuals for her powerful dark pop single, ‘Don’t’, depicting her battle with depression. ‘Don’t’ is out now through Calabasas Records.

Noemi Caro Explains:
Where was the video for ‘Don’t’ filmed?

The video was shot in Victorville, California

How does the video connect with the song?
The song is basically about me being very addicted to my depression and having a hard time letting it go. So the video represents my innocent and vulnerable self, chasing my depression and then facing it in the end, where the entity (depression) seems to have won, but I survive and come out stronger. 

Do you have any behind the scenes stories you could share with us from the shoot?
I got very hurt when we shot at the burned down house, because I wanted everything to be very dramatic. So I was actually bleeding a lot and went home with my legs pretty torn apart. But it was totally worth it.

Could you tell us about the ideas/ themes/ imagery used? 
The surroundings takes place in an environment with post apocalyptic feels to it, to give it that Abandoned feeling to it. Almost like a Being from space got left behind on Earth. The first costume was created to start out innocent and vulnerable and then I kinda had to “upgrade” myself in order to face the entity in the end. Which is represented through the costume change. The entity (depression) has a human touch to it, since to me it is something we as human beings “create” in our minds when we’re operating from a place that’s out of balance with nature and our higher self. 

I “chose" to be depressed for many years, because it felt safe and comfortable. (That was very hard for me to admit). So I had to choose to be happy again. 

Is there a message that the video is trying to convey?
That you have to face your darkest sides in order to overcome them. You can’t overcome anything you fear by hiding and running away from it. I did for so many years, and it just made everything worse. You have to look it in the eye and realise that, that is not the essence of who you are.

Interview feature by Karla Harris