The Artist Explains: RUNAH - 'Strange'

RUNAH talks to us about her curious visuals for ,‘Strange’, the beguiling titular track taken from her upcoming album.

Where was the video for ‘Strange’ filmed?
‘Strange ‘was filmed in a few different locations, 50hz studio in Dublin, my mum and dad’s kitchen, Killiney Hill and Phoenix park. Although I prefer the idea that some of it was filmed on earth and other parts in another realm witch a fairy watching as a spaceship collides with earth. 

How does the video connect with the song?
It is a depiction of Strange and powerful women with darkness and light wrapped up in their narratives. It absolutely connects to the song. As Strange for me is exactly that, the journey of child to woman into power, into connection with the mother (earth). 

Do you have any behind the scenes stories you can share with us? 
I should give a little shout out to my friend Hannah who is the forest fairy and tree lady, she stood for so long in the cold being turned into a tree. We also had great fun with my little puppy Ragnar who was so cute on the set that him and Ciara are now best friends. Also the silver paint left me sparkly for days it was a dream come true. 

Could you tell us about the ideas/ themes/ imagery used? 
So the theme was Strange women, all the imagery is inspired by different archetypes, the maiden, the mother, the crone, the priestess and the wild woman. Myself and The Luminographer (Robert Montgomery) are both inspired by otherworldly ideas of magic, sci-fi, surreal imagery and fantasy. 

Is there a message the video is trying to convey?
There isn’t so much of a message more that we wanted the audience to be able to go down their own rabbit hole of what the story is. That we could convey enough narrative and interesting imagery that the rest is down to individual interpretation. 

What do you hope people take away from watching the video?
I hope that the audience can feel transported and tantalized by the imagery and maybe a little powerful. 

Interview feature by Karla Harris