The Artist Explains: Adam French - 'Slow Dancing'


Adam French talks us through the captivating visuals for his new single, ‘Slow Dancing’ which explores the themes of self sabotage and second chances.

Where was the video for 'Slow Dancing' filmed? 
A studio in east London with very loose fire regulations.

How does the video connect with the song?
The video is a visual representation of self destruction and second chances... getting out of the way of your own happiness, the candle being fully formed at the end of the video was a nod towards a clean slate and a fresh start.

Do you have any behind the scenes stories you could share with us? 
Face moulding for sculptors is now officially my least favourite pastime, we also had a pretty bad evacuation whilst filming the inferno scene, that was literally like walking into a house fire. 

Could you tell us about the ideas/ themes/ imagery used? 
It was important to portray second chances in an interesting way for this song, being too on the nose with it would have just looked tacky as hell. Destroying a life size candle version of me seemed nice and odd, and strangely fitting. Alex (director) was incredible to work with as were the rest of the team. 

Is there a message the video is trying to convey? / What do you hope people take away from watching the video? 
The message is one of self sabotage... we’re often responsible for our own misery and we usually have the power to do something about it, whether that be within relationships or elsewhere. 

Interview feature by Karla Harris