The Band Explains: SPiN - 'Price of Love'

SPiN talk to us about the visuals for dreamy indie rock heartbreak single, ‘Price of Love’, which was shot in one continuous take to reflect how quickly things can change in a relationship.

Where was the video for 'Price of Love' filmed?
In our hometown of Philadelphia, PA. Specifically, through a few blocks and into a little park in the south Philly area.

How does the video connect with the song?
The video depicts the full cycle of a relationship, from meeting, to first kiss, dating, arguing, and eventually breaking up. ‘Price of Love’ is essentially talking about the bitter heartbreak at the end of a relationship. It sucks, but that’s what you sign up for when you fall in love.

Do you have any behind the scenes stories you can share with us?
Too many! We planned on this being a one day shoot and ended up having to redo the whole thing a few weeks later. Filming the entire video in one take is a super challenging undertaking. The actors and the band guys have to literally run from one scene to the next, before the camera gets there. The 12 person crew has to be on point each take. All in all it took like 16 hours of running outside in the sun to get this 3 minute video done.

Each band member has at least 3 cameos a piece throughout the video too, see if you can spot them all.

Oh and here’s a happy accident. Doing one take of this video would take us about a half hour to run through. Eight minutes walking from the start to finish in the park. Then reset everything, walk back to the starting point, roll camera, then start walking again. On one take, by the time we landed in the park, an entire birthday party had been set up and was fully underway as we started walking through with our actors and camera crew. Some of the party goers just ignored us, some stared at us, etc. In the end, we liked that take so much that it’s the one we ended up keeping.

Also, the actors we worked with on this are a real life couple! (Well, at least they were when we shot this).

Could you tell us about the ideas/ themes/ imagery used?
We shot the video in one continuous take with no edits or cuts or tricks. We wanted to convey the sense of how quickly everything can happen in a relationship. The good, the bad and everything in between - it’s all like one moment in time. Then we acted out the scenes and timeline in reverse to show the unpredictability of being in a relationship.

Is there a message the video is trying to convey?
Get out there and love somebody - It’s worth the risk! But seriously though, the message is: watch the video, click like, share with friends, then go stream or buy our music so we can feed our families.

Interview by Karla Harris