The Artist Explains: Lara Snow - 'Butter Knife'

Photo credit: Jonatan Harpak

Photo credit: Jonatan Harpak

Art pop artist Lara Snow talks to us about her impromptu artistic visuals for powerful pop tune, ‘Butter Knife’ and its empowering message to carve your own path in life and make your dreams a reality.

Where was the video for 'Butter Knife' filmed?
t was filmed in Berlin

How does the video connect with the song?
'Butter Knife' talks about being the ruler of your own path, creating your own opportunities and not to wait around for someone else to come and take you somewhere better. The idea behind the video was to show the many parts of an artist, all the characters they have to be so the creation could exist and that they'll be able to get where they wanna go.

Do you have behind the scenes stories you can share with us?
We made the video together with a Berlin based artist - Natasha Gro. We decided to make the video in Berlin because the song was written and produced there and the inspiration for it was born out of my experiences while living there. So my partner Jonatan and I, just went there, with no specific plan in mind, we knew what we wanted the idea to be but didn't really have a plan. While there, we went to a friend's birthday party and after a few drinks we befriended a girl - Natasha, she told us that she does art and styling so we invited her to shoot the video with us the next day. We couldn't imagine this collaboration turning out any better.

Can you tell us about the ideas/ themes/ imagery used?
We shot most of the video in an old pharmacy in Berlin. The office shot was actually inspired by the TV serious Peaky Blinders and the idea of being a young girl-boss.

What do you hope people take away from watching the video?
I hope that it will inspire them to get up and go get what their heart desires.

Interview by Karla Harris