Sofi Gev - 'Bloom'
American singer-songwriter and all-round indie pop talent Sofi Gev (aka Hannah Lovelady) shares her dreamy sound on new single ‘Bloom’.
Poetic and immediate, ‘Bloom’ feels like a prayer. Wrapped into an intimate blend of pop, electronica and folk, Hannah pleads with a higher power for guidance: “Give me permission to forgive myself. Give me directions to start again.” All the while, her bittersweet vocals that remind of fellow dream pop fairy Aurora in their ability to weightlessly dance with the track’s swirling soundscape, hold a soothing quality and a message of hope.
Talking about the song, Hannah reveals: “‘Bloom’ grew out of feeling foggy, unfocused and depressed. I felt a sense of shame that I wasn’t doing enough with my life and that bad habits were holding me back. If I didn't make a change and harness some self-control and aim at something worthwhile, I would resign myself to a bleak future. People who loved me had confidence that I could do it, but they weren't in the fog. They didn't feel the hopelessness I felt, mired in my own shortcomings. Bloom is about looking inward and giving myself permission for a second chance, imagining a fresh start where I could find the inner courage to believe that not only could I thrive but that I deserved to.”
Fusing introspective indie with the euphoric highs of dreamy electronica, Sofi Gev is not only an artist who combines all the best of contemporary pop music, but one who creates her very own niche. Irresistibly honest and impossible to ignore, here is a magnificent new voice for you to keep an eye on.
Words of Laura Freyaldenhoven