Flora - 'Hey'
Ticking boxes for the likes of Soccer Mommy and Snail Mail - American artist Flora drops her warm summer bop ‘Hey’.
It is the fourth single to be taken from her full length album ‘Emerald City’, which is due out the 3rd June. Flora is a freshman in high school from Kansas who makes indie rock in the vein of Clairo, Soccer Mommy and Broadcast. Now Flora is back with a new single, ‘HEY’: a short and sweet (and catchy) song about a lonely girl’s attempt at maintaining a friendship that feels like it may be slipping away. The lyrics are simple, but as a young teenager, navigating relationships can be surprisingly complex.
Flora was born in 2007 into a family of artists and musicians. She was homeschooled in Topeka, Kansas with her two siblings until they moved to nearby Lawrence and started attending a small private school. When the pandemic hit during Flora’s 7th grade year she took advantage of the newfound time at home by creating music with her father. They worked together to create her first EP, Keep Calling which was released on Flora’s 13th birthday. ‘Keep Calling’ was recorded entirely at home with Flora’s father and was mixed and mastered by her brother.
After Keep Calling was released, Flora immediately began work on her first full-length album, Emerald City, employing the same family team from Keep Calling, but this time bringing in a horn player, string player, session drummer and a guest vocalist – delivering truly magical results. Finally, Flora’s vocals were all recorded at her uncle’s recording studio, located on a horse farm in the beautiful Kansas countryside just west of Lawrence – and Emerald City was complete.
