LOVA - 'It's Alright'
Swedish artist LOVA keeps us on our toes with her latest dose of pop with new single 'It's Alright'. A quirky, unflinching track that challenges the instinct to settle for "fine".
Written as a response to the quiet habit of pretending everything is okay, “It’s Alright” confronts emotional stagnation with LOVA’s signature warts-and-all honesty. What begins as a message to a struggling friend turns inward, LOVA calling herself out for doing the same. It’s intimate without being indulgent, direct without being cold.
LOVA explains; “I initially started writing this song with someone close to me in mind, someone who was struggling but kept insisting they were fine. But the truth is, I saw pieces of myself in it too. It’s always easier to recognize unhealthy patterns in others than to confront them in ourselves. Whether it’s about them or me, the story is the same - someone smiling through their sadness, convincing themselves they’re happy, until they start to believe it. But this song is here to let people know: It’s okay to want more.
“It’s okay to dream bigger. The world isn’t meant to be dull and gray when it can be full of color and life. This song is a reminder that the best days are still ahead, and they’ll come when we stop settling and start truly living.”
Produced by Oskar Wildén (Dagny, Tove Stryke), the song blends understated instrumentation with LOVA’s quietly powerful vocals, making space for its message to hit clearly.
