The 1975 are big on using the power of social media to create anticipation for their upcoming projects by always being slightly cryptic and obscure and then dropping the unexpected.

Their newest release is TOOTIMETOOTIMETOOTIME, which goes through the emotions of paranoia and jealousy that can stem from social media interactions. The 1975 are known to switch up their sound with each album they make, and so far, the sound for ‘A Brief Enquiry Into Online Relationships’ is slightly undefinable. Despite this, there are similarities between all songs, which seem to be the use of effects on vocals, Matt Healy’s typically obscure yet political lyrics and heavy use of synths.

Compared to the first single, Give Yourself a Try, which was a little bit electro/punk and the second single, Love It If We Made It, which seemed to be a nod to The 1975’s emotional and intense song, Robbers, TOOTIMETOOTIMETOOTIME is an upbeat song that you can’t help but dance to. I find hints of Soca-style beats that wouldn’t be amiss at Notting Hill Carnival, weaving through the signature The 1975 style of that persistent guitar riff in the background with the odd sample thrown in.

The 1975 have been pretty tightlipped about the exact release date for ‘A Brief Enquiry Into Online Relationships’, but are expecting to release it in November.

Words by Tyler Damara Kelly