The Artist Explains: Delena - 'Perfectly Designed'


Delena speaks to us about the music video for her EP track, ‘Perfectly Designed’, an all-female visual collaboration that was released on International Women's Day this year as a celebration of women in the creative industries.

Delena worked with director Bella Howard (Billie Eilish/ Jorja Smith) & DOP Zoe Vintiliscu to form an all female and explains, “‘Perfectly Designed’ is a song dedicated to all my beautiful girls and women out there! It’s been important for me to work with a strong team of girls who understand the concepts of the songs but more than that, they were the best creatives for the job and i’m so proud of what we’ve achieved. If one girl reads this and is inspired to go into music, film, photography, acting or whatever they love.. Then we’ve achieved what we set out to do" .

Where was the video for 'Perfectly Designed' filmed?
Video for Perfectly Designed was filmed in London at a laundry place which had very cool vibe to it ! All pink!

Do you have any behind the scenes stories you could share with us?
Not really unfortunately! My team were super professional and fun to work with, that's about the only story I have for now but i'm sure there will be more on the next one.

Could you tell us about the ideas/ themes/ imagery used? 
I remember that I was sitting in the living room at night and suddenly I just dreamt it! I knew exactly that it had to have smoke and mysterious colours! Also this song reminds me of James Bond so I just wanted to be one!)

Is there a message the video is trying to convey?
I really wanted to do something simple but also with a message. And this one was for all the girls out there! That everyone is perfectly designed even if you’re just doing your laundry.

Interview feature by Karla Harris