The Band Explains: they owe us - 'Don't Think About Me'

Swedish duo they owe us (Rane and Kris) talk us through their visuals for ,‘Don’t Think About Me’, which sees them bring familiar imagery from past videos like ‘Harvest Time’ into a classroom of excited fourth graders.

Where was the video for ‘Don't Think About Me’ filmed?
We had the opportunity to visit a local elementary school that both Rane and filmmaker Annie Hyrefeldt felt connected to. A classic Swedish schoolyard with a vibe and colours that basically only boxed institutes like a school uses. It suited this song and “they owe us” perfectly.

How does the video connect with the song?
Releasing a song you often have an idea - going on tour or promoting the music. Then, you (hopefully) end up with people who’ve got their own version or thoughts what the song is about. But with this song and video, everyone got the picture and message we wanted to share immediately: “time for a new chapter.”

Do you have any behind the scenes stories you could share with us?
Jeeeeeezus! Cut a video with a bunch of excited four graders. The whole video is a behind the scenes stories. Again, Annie who makes our videos with Rane did tremendous work on this one. Next video... we will work seniors only.

Can you tell us about the ideas/ themes/ imagery used?
The theme is simple and it’s in all our songs. Be kind or get the fuck out of my face. Imagery wise - a school with its colours and special energy felt good for this one.

What do you hope people take away from watching the video?
Ha! Hopefully they love the song, catch a show, buy an album and use the songs for weddings, anniversaries, air drumming in the car, and whistle the ‘Don’t Think About Me’ melody while buying groceries on a rainy Thursday in November.

Interview feature by Karla Harris

’Don’t Think About Me’ is taken from they owe us’ debut album ‘Broken English & Sad Serenades’ which is out now via ONE rpm.