The Duo Explains: Black Match - 'Nowhere'
Dream-folk duo Black Match talk to us about exploring the themes of isolation and loneliness in the cinematic visuals for, ‘Nowhere’, the moving title track taken from their upcoming EP.
Where was the video for ‘Nowhere‘ filmed?
This video was filmed in our hometown of San Luis Obispo. It's a small town on the central coast of California.
How does the video connect with the song?
Our thinking behind this video was to convey feelings of loneliness and isolation that we felt while writing the song. San Luis Obispo is a very desolate place, and among it's beauty are areas that often make us feel alone. With this in mind, it felt like the perfect place to convey our thoughts from this song.
Any behind the scenes stories you could share with us?
We had a lot of fun shooting this video. The shots that circle around us both, where the camera moves quickly, were almost always shot by the cameraman while driving a car in a circle really fast. The camera almost fell and broke a few times, but we got there eventually. Also, she almost threw up every time.
The shot where Ian bangs a piece of wood and breaks a sheet of glass actually took a while to shoot because the glass was so thick and hard to break. Finally, around the third try, we blasted "Bad to the Bone" on speakers and got him pumped up, and the glass decided to break.
Can you tell us about the ideas/ themes/ imagery used?
We tried to shoot in places that felt isolated and broken down. A lot of these shots are either in deep nature of SLO, or in broken down/abandoned buildings, which the town has a lot to offer. The theme follows this idea of someone picking up the ashes or broken parts of their life and coming to terms with it. The fire at the end of the video presents the idea of burning the remains of what was, and moving to the future.
What do you hope people take away from watching the video?
We hope that along with the song, the video allows people who are feeling lonely or isolated to have an outlet to feel those things deeply and know they are not alone. There isn't necessarily a message, more a conveyance of feelings.
Interview feature by Karla Harris