The Band Explains: C.O.W牛 - 'Cringe Lords'

German-Chinese electronic music group and digital art project C.O.W.牛 talk to us ambiguously about their vibrant music video for immersive single, 'Cringe Lords'. ‘Cringe Lords’ is taken from their three track 'EPIC' EP, out now via Compost Records.

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Where was the video for 'Cringe Lords' filmed?
It was all assembled in our mind, where bits and pieces came together and formed what your are able to see now. First the video was filmed in ourselves. After that, the video got manifested through the production.

How does the video connect with the song?
Why not get your own impression with the lyrics?

Don’t be sorry

For the worry

You have caused the world

Keep us smiling

Tell us nothing

Keep us smiling

Tell us nothing

Make us feel okay

Find excuses

For abuses

We’ll believe your words

As long as they don’t hurt

We’ll believe your words

As long as they don’t hurt

Keep us smiling

Tell us nothing

Keep us smiling

Tell us nothing

Make us feel okay

Do you have any behind the scenes stories you could share with us?
Yes.

Could you tell us about the ideas/ themes/ imagery used?
As always with art, the exhibited is as important as the observer. So my opinion on the ideas / themes / imagery is not important because is is the combination or fusion of the subject and object which makes up reality.

Is there a message the video is trying to convey?
There might be messages the video tries to convey, but on this point I want to quote Yoda: “Try not. Do or do not. There is no try.”. To sort out what the video does or doesn’t, I encourage using the comment function in youtube.
I try not to have expectation or hopes because they are what reality will never be.

Interview by Karla Harris