The Artist Explains: BIIANCO - 'Chlorine'

Photo Credit: Chase Leonard

Photo Credit: Chase Leonard


LA-based creative BIIANCO speaks to us about her improv music video for ‘Chlorine’, which uses reality morphing special effects to explore the nature of falling madly in love to the point of losing your mind.



Where was the video for ‘Chlorine’ filmed?
We shot this video in London in two takes

How does the video connect with the song?

With both the song and the music video, I wanted to bottle up the feeling that romance like that feels psychedelic in nature. It bends reality. It makes you feel younger. It urges you to break rules. I played with production that morphed my voice and beats that mimicked driving heartbeats to sonically symbolize these themes. For the music video, we shot it in two takes on random streets in Hackney London when I was on tour there. It was completely improvised to capture a breathless vibe and the effects were added to drive home the concept that love feels like a drug. Chlorine is ode to wild nights, warm kisses, breaking the rules and climbing into your bed with dirty feet and the smell of chlorine on your skin.

Do you have any behind the scenes stories you can share with us?
It was completely improvised and BIIANCO was nearly hit by buses on 2 different occasions.

Could you tell us about the ideas/ themes/ imagery used?
With both the song and the music video, I wanted to bottle up the feeling that romance like that feels psychedelic in nature so we used a lot of special effects to morph reality.

What do you hope people take away from watching the video?
We hope people walk away from this video feeling like they just ate a ton of mushrooms or fell madly in love to the point of losing their minds 😊

Interview by Karla Harris