young friend - 'PINCH ME'

Bedroom-producer and rising star young friend brings a viby twist to dream-pop in new nostalgic summer tune ‘PINCH ME’.

For music fans, every Friday is a very special day. Not only do we get to listen to new music from our favourite artists but we also have a chance to jump on our ‘discover’ playlists and find new exciting acts. However, it is rare to encounter a new artist who immediately catches your ear and makes you develop an unhealthy obsession… which is exactly what happened to me with young friend!

Drew Tarves, better known as young friend, is a 21-year-old Vancouver-based singer, songwriter, and producer who has come to take over the bedroom-pop scene. His new track ‘PINCH ME’ has  all the great musical elements of a head-bopping chill pop track combined with catchy hooks and candid rhymes that will stay in your head for days. The simple, yet mesmerising production highlights Drew’s smooth voice as he acknowledges the fact that some people in his life will not grow with him and will therefore become a distant memory. “All those old friends that I had, they don’t remember me, must have blocked me out of their memory” he sings. 

As Drew explains, ‘PINCH ME’, co-produced with David Marinelli, was written in a pivotal time of his life and it joins several other great tunes like ‘LOVERBOY’ and ‘ARIZONA’ in his discography. It is clear that young friend is getting ready to move into the pop space dominated by the likes of ROLE MODEL, Dominic Fike and Isaac Dunbar and give them a run for their money.

Words by Nicola Otero

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