Princess Nokia – 'No Effort'

Princess Nokia is back with her first single of 2022, a summertime anthem with guts.

Princess Nokia knows how to make a banger, and ‘No Effort’ is no different. An unbelievably catchy track built on top of a looping riff, with a syncopated beat that gives it undeniable earworm status.

The track has got a much poppier sheen than her previous releases, but Nokia’s trademark voice is still front and centre. She’s unapologetically confident (as she should be) as she raps ‘look at me, so clean, no effort, ponytail, ripped jeans, no effort.’ It’s a call to arms for a hot girl summer. Everyone should be on board.

The accompanying music video, directed by Travis Libin, sees Nokia and her squad hanging out at an East Harlem skatepark. They’re effortlessly cool dressed in North Face jackets and jeans – the girl gang of your dreams.

‘No Effort’ truly feels like it’s going to be the hit of the summer. It’s fun, it’s deeply danceable, and it makes you want to forget your work and go out. What could be better?

Words by Izzy Rowley

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WTHB OnlineMarch 20, 2022Single Review, Reviews