mimi bay - 'helium cowgirl'

mimi bay depicts impossible love in vulnerable new single ‘helium cowgirl’.

Swedish singer-songwriter mimi bay released her EP ‘far from home’ last year, centering around her transition into adult life. The 21-year-old started sharing music on Soundcloud and YouTube as a teenager. Since then, she has gained over 160,000 monthly listeners on Spotify and received recognitions from platforms including Wonderland, Headliner and Earmilk.

‘50s inspired ‘helium cowgirl’ is mimi’s first release of 2022 and describes the emotive realisation that two people are not meant to be together, through the metaphor of helium and gravity. Just as gravity has no effect on helium, mimi details how she felt powerless in trying to keep a person in her life when feelings were unreciprocated. The bedroom pop artist explores the frustration of wanting someone to change but ultimately recognising how fundamental differences between two individuals can result in an impossible relationship. The minimalist production of the track, which mainly consists of Mimi’s ethereal vocals and the piano, showcases her emotive and authentic lyricism.

Having already released three EPs to date, it seems that we can expect to hear much more poetic and heartfelt music from mimi in the future.

Words by Emily Savage

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