Mountain Bird - 'Modern Man'
Photo credit: Erik Oegnelooh
Swedish singer, songwriter and producer Mountain Bird ‘s powerful and energetic new single, ‘Modern Man’ serves as a reminder to stay humble and grounded in increasingly materialistic and technologically fast-moving societies.
‘Modern Man’ opens with nervy, trance-like textures, soon to be shattered by Mountain Bird’s matter of fact lyrics, “It’s gotten into my head, my favourite drug is confirmation” seeing Mountain Bird address society’s addiction to seeking approval on social media. Through short bursts of snappy electronic textures, ‘Modern Man’ edges its way into ‘Mountain Bird’s signature sound of rapid drum and bass influences, laced with a hot hit of euphoric, electronic pop perfected hooks.
On the ideas behind the track, Mountain Bird explains, “It's not a hate song to capitalism or growth, it's more of an acknowledgement that we need to stay informed and humble in order to prevent the greediness of human beings taking over. People with power need to share. People with anger need to listen. If we can get this conversation to flow on a regular basis, we can all see money and material privilege as something that we have created for ourselves... a piece of paper shouldn't decide if you get help when you're sick or not.”
The song is accompanied by a gripping, cinematic music video co-directed by Mountain Bird and Erik Ögnelooh, marking the first video in a five part project which addresses how technology and being ‘plugged-in’ to social media affects our mental health.
‘Modern Man’ is the intelligently crafted first look into Mountain Bird’s new EP which will be announced soon.
Words of Karla Harris