Icona Pop - 'Fall In Love'
Swedish electro pop duo Icona Pop have released their latest single, ‘Fall In Love’.
The track will appear on their upcoming album ‘Club Romantech’, which will be their first studio release in over 10 years. The group, composed of Caroline Hjelt and Aino Jawo, first shot to stardom with the 2012 megahit ‘I Love It’, which featured vocals from British pop sensation Charli XCX.
‘Fall In Love’ combines a quirky, club-worthy beat with some introspective lyricism that focuses on falling in love, as suggested by the title. The electronic, summary melody gives the tune a radio-ready feel, but the lyrics add another, deeper layer to the single.
Speaking about the track, Icona Pop said: “‘Fall In Love’ is about that moment when you fall sooo hard for someone it’s almost like hitting a wall; you get all dizzy and almost lose touch with the ground and can’t focus on anything else. The track is kind of an experiment for us to play around with our poppier side; we wanted to play around with mixing up our lyrics, but approach the melody almost like you would with a sample, except it’s just us singing.”
‘Fall In Love’ follows recent releases such as ‘Desire’, made with Joel Corry, and ‘I Want You’ with Swedish electronic dance music project Galantis.
The track also has an accompanying music video, directed by Kassandra Powell and filmed in Margate. The video features various dance sequences and atmospheric shots of the seaside town.
When speaking about the album, Caroline stated: “As Icona Pop, we can release a pop tune or a super hard dance song, and that’s who we are. When we started to write this album, we didn’t have any rules. We just had a vision we wanted to share with our fans. We’re inviting them into our world.”
‘Club Romantech’ will be available to stream on the 1st of September.
Words by Tabitha Wilson
