Asha Jefferies - 'Cruise Control'
Asha Jefferies' new release, ‘Cruise Control,’ sweeps listeners into a world that seamlessly melds introspective reflections with shimmering hopefulness. From the jump, the soundscape teeters between the melancholy of folk and the rebellious spirit of indie pop. Asha weaves her narrative with an authenticity that's refreshing and riveting, proving once again why Brisbane's music scene keeps churning out the type of talent that refuses to be boxed in.
Musing on her inspiration, she defines being on cruise control as: “riding the storms of rough climate, harsh roads, lame parties, and undesired romantic gestures.” Written during a time of tremendous change, discovery, and exploration, it depicts her: “finding the confidence to trust my gut. It's a growing-up anthem, cultivating comfort in my own skin and exercising what feels right and what doesn't.” The track’s production is sharp, yet retains an organic touch—a testament to Sam Cromack's deft hand. Cromack, of the acclaimed Ball Park Music, captures Asha's raw energy and emotional clarity. The song’s ebb and flow, its subdued and uplifting moments, speak of a journey that's been lived, not just sung about. ‘Cruise Control’ exhibits a distinct tapestry of sound—gloomily uplifting, its jangling guitars and minimal yet assertive drums reminiscent of Big Thief and softer iterations of Radiohead. Asha's vocals, with a breathy, raspy undertone, subtly nod to fellow Aussie Courtney Barnett. Yet, where Barnett often delves into sarcasm, Asha’s musical expressions feel less acerbic and more optimistic. It is evident that Jefferies has drawn from a diverse palette of musical influences. Others include the melancholic pop sensibilities of Angel Olsen and the radiant indie-pop flair of Lucy Dacus.
Jefferies implores: “I trust my body” - a catchy refrain confidently stated throughout, in a song that, despite being wrought with the uncertainties of youth, hints at wisdom beyond her years. No surprise for someone who’s been making waves in the music industry since age 13. As the track progresses, the mood softens as it intensifies, culminating in a climax of affirmation and freedom. We are given an intimate window into Asha’s struggle for autonomy, and feel her triumph as she embraces her instincts and leaves the lame parties and people behind.
The split-screen video, directed by Cody Wood, echoes the iconic ‘500 Days of Summer’s’ expectation vs. reality perspective. It’s an ultra-relatable video that represents Asha's tedious journey through the complexities of youth and invites viewers in by breaking the fourth wall. What's most intriguing about ‘Cruise Control’ is its unabashed boldness. In an era where music often tiptoes around emotions, Asha takes the plunge, fearlessly traversing the tortuous maze of youth, identity, and self-acceptance. It's clear this is an emblem of an artist who's found her voice and isn’t afraid to use it.
Having recently made waves with her track, ‘Tank Tops’ and celebrated festival performances at BIGSOUND, Icebreaker Festival, and Bluesfest, among others, Asha Jefferies' place in the indie-pop realm is secured. Out now via Nettwerk, ‘Cruise Control’ might feel melancholy on the surface, but listen closer and you’ll hear the unmistakable echoes of self-assurance and triumph.
Words by Imogen Sharma
